What are the cost per revenue benefits of outsourcing your marketing activities?
Can your company perform all the research, analysis, strategy, planning and management, advertising, public relations, direct marketing, internal communications, Web marketing, media buying and printing activities required by the marketing strategy in house, with reasonable costs and visible results? Does your company even have a marketing strategy developed by a professional? I know that the …
What is the meaning of life – your company’s point of view
Every year the CEO hands down the revenue goals in the annual business plan. Everyone scrambles to make the figures, but nobody seems to take the time to think about what shaped those decisions. First of all, you have to bear in mind that the main focus should not be deciding which strategy to adopt, …
Don’t forget to invest in marketing these days…
…even if you’re quite busy dealing with the mighty crisis! J Which is perfectly understandable, since the CRISIS is everywhere on the news and in the papers, as if it were another self for the business people. Seriously now, it seems like the only preoccupation of the media and of the business environment is to …