Drive business results by getting top IT executives to leave their office for one day

Published on 02 Nov 2009 in B2B Marketing

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Big company, complex IT structure, stressed IT manager – what happens when he or she wants a day out of the office just to have fun, and learn something new in the same time?

If you, as an IT services provider are there to offer them the kind of professional stimulation  and relaxed atmosphere they need, all combined in an original event, the awareness you generate for your own solutions might bring sales leads, and even contracts. Best way to get to know IT people who are decision makers in their companies is to challenge them to interactive seminars where they can prove their skills and acquire additional ones.

What you need most of all to organize such an event :

  • a well-known trainer in the industry of Service Management for example (most major companies have contact centers or client service departments)
  • a good catchy story-line. An airport simulation is always a good idea, as it simulates a complex environment with multiple isses to tackle
  • a good set of professional benefits to offer to participants, such as the possibility to develop their IT-business relationship understanding skills
  • professional logistics (meeting hall, technical equipment, printed materials)

Benefits for your company, as an organizer:

  • you increase your own awareness as a provider of IT services
  • you get interesting network opportunities
  • you have the possibility to acquire qualified leads
  • ultimately, the leads you acquired have a very strong chance to turn into contracts
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Diana Laibar

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